When one finds himself in a climate which is neither cold nor hot, but lukewarm, a temperature desired and sought by all, there he basks as a pauper become a prince! So it is with the Laodiceans, as represented in prophecy, though their supposed riches are nothing but a death trap!
To rescue one from such a terrible deception is a task which calls for the utmost wisdom not only because the victim is blindly inured to the perilous condition he is in, while his rescuers are endeavoring to save him from perishing, but also because he considers them as his enemies, false prophets, instead of as his friends and deliverers, messengers from God!
Answerer Book 1 14
From the life line, the saving message which they pleadingly hold forth to him, he recoils. And consequently by his attitude against them, he shouts: Away, away, I am rich and increased with goods: I have need of nothing; I have all the truth. “I am satisfied with my position. I have set my stakes, and I will not be moved away from my position whatever may come.”–Testimonies on Sabbath-School Work, p. 65; Counsels on Sabbath School Work, p. 28.
In protesting that they are not wretched (not unhappy), not miserable (not troubled), not poor (not in need of truth), not blind (not benighted or illiterate), not naked (not without the righteousness of Christ), the Laodiceans are contradicting the True Witness, rejecting His counsel, and discrediting His remedy–